Case Study: Scotgold
Working with Scotgold, Orbit ran a proactive campaign integrating public affairs and public relations tactics to deliver planning permission for Scotland’s first commercial gold and silver mine at Cononish, Tyndrum, located in Loch Lomond and the Trossachs National Park.
By promoting the key benefits of mine development while addressing the perceived negative environmental impacts through a combination of media relations and targeted stakeholder engagement, we generated more than 200 items of local, national and international coverage. In addition we secured considerable positive local and national support for the proposals, with the result that the planning application was unanimously approved by the Park Board.
“The actions of Orbit were absolutely fundamental to us getting planning approval and we cannot commend them highly enough.”
Chris Sangster, CEO of Scotgold
Case study: Assisted Suicide
Orbit was responsible for establishing and running the My Life, My Death, My Choice campaign in support of the Assisted Suicide (Scotland) Bill in 2014 and 2015.
In addition to a petition of more than 2500 people, events at Parliament and extensive media coverage, we successfully doubled the amount of support amongst MSPs for a change in the law on end of life choices, creating a platform for further campaign work in the future.
"We worked with Orbit in 2014 when we were working on a political campaign, promoting legislation at the Scottish Parliament. Their political knowledge and expertise were exemplary and contacts second to none. Quite simply, we could not have achieved all that we have without them. They work very closely with all their clients, forming strong long lasting relationships - going above and beyond without complaint. Highly recommend this friendly professional organisation".
Amanda Ward, Project Lead
Case study: Millions For Mental Health
In late 2014, Orbit began working with the Scottish Children’s Services Coalition to devise a campaign to increase Government funding for Child and Adolescent Mental Health Services (CAMHS) in Scotland. The headline aim of the campaign was to secure £20m of a total pot of £125m of additional consequential funding committed to the Scottish Government over five years, announced in the UK Chancellor’s 2014 Autumn Statement.
We devised a communications plan that aimed to generate a series of timely parliamentary debates, parliamentary motions and questions, supported by a comprehensive media relations strategy, while gathering case studies and evidence to support the campaign. Between December 2014 and May 2015, we used our research to develop a persuasive case with Scottish Government ministers, opposition, other key influencers and the media to raise awareness of the issue and generate support. The general public were also energised through a petition and extensive media relations activity.
In May 2015 the Scottish Government committed to invest £85million to improve mental health services for children and young people in Scotland over the next five years, exceeding our initial campaign objective more than fourfold. The campaign won two silver awards in the ‘public affairs’ and ‘not for profit’ categories of the 2015 CIPR Scotland Pride Awards and went on to be named ‘Best Campaign in Scotland’ at the 2015 UK Public Affairs Awards.