OneKindPlanet - education and revenue generator
OneKind originally had one website doing two jobs - education and campaigning. The two audiences are very different.
The former sees information supplied to children searching for animal facts for school projects and the like, while the latter comprises a growing group of individuals who wish to see widespread changes in the manner animals, both domestic and wild, are treated. The solution was to split the two elements into two separate sites - OneKindPlanet.org and OneKind.scot.
The educational site generates advertising income from the 100,000’s of visits each month, substantially from North America. This market is still in it's infancy with scope to attract more visitors from other English speaking countries.