OneKind.org - animal welfare in Scotland
OneKind is Scotlands leading animal welfare charity. They originally had one site that had two very different purposes - campaigning, and education. The audiences were different for both strands so they were split up into two separate sites each with a different look and feel but elements that were in common.
Campaigning, promoting and social media
The new site serves to address a number of factors. Being able to share content from the site to social media platforms, like, share and comment was a priority. However, having the ability to promote events and ‘getting involved’ was also at the top of the requirements list. The structure of the site is relatively simple but embedded in each page are ‘calls to action’ and the facility to engage in a variety of rich, proactive ways.