Case Study: Hanover Scotland
Working with Hanover Scotland, Orbit delivered a series of training sessions for their senior staff and communications team. This looked at how to respond to media inquiries, how to manage the media and how to respond in a crisis scenario, improving and perfecting pre-recorded and live TV interview techniques.
For this work, we imagined potentially real-life situations in which the organisation would either be attempting to promote a particular announcement and how to decide the best way to do that. In addition to this we provided a potential crisis which would generate significant controversy and media interest, working with the team on how to best manage the situation.
These full-day sessions provide a thorough understanding of crisis communications and media relations, helping clients understand and practice how they and their team can respond effectively in the future.