Whether you want to raise awareness, change attitudes or influence behaviour, we have the creative flair to plan and implement eye-catching PR campaigns that deliver measurable results across print, online and broadcast media.
“Orbit responded at very short notice to launch our new campaign in Scotland. In less than a week they developed the concept, visuals and tactics to engage with the media. We were delighted with the resultant coverage on TV, online and in print and hope to work with Orbit again in the future.
“Orbit delivered impressive coverage about a difficult issue on a fast-turnaround campaign. They are without doubt one of the best agencies we have worked with.”
Matt O’Connor, Fathers4Justice
Case study: Arts & Business Scotland
Culture & Business Fund Scotland launch
Orbit worked with Arts & Business Scotland to manage communications around the transition from the New Arts Sponsorship Grants Programme to the new Culture & Business Fund Scotland. Both of these provide match funding for business sponsorship of cultural projects.
We successfully demonstrated the impact and reach of the previous funding programme over the previous 11 years by quantifying its financial impact across different regions of Scotland and across different business sectors. This activity generated 28 individual pieces of media coverage across national, local, trade and business media.
We arranged a photocall to launch the new Culture & Business Fund Scotland at Edinburgh Castle, involving Cabinet Secretary for Culture, Tourism and External Affairs, Fiona Hyslop. The launch generated 22 individual pieces of coverage with extensive reference to the funding criteria of the new fund and spanning national, local, business and trade media while also attracting substantial social media coverage.
Meanwhile, a public opinion poll commissioned to coincide with the launch of the new fund found that a majority of Scots would be more likely to buy goods and services from businesses that support local cultural projects. This further reinforced positive messages about the mutual benefit of business and culture collaboration and has been regularly used in subsequent communications between Arts & Business Scotland and members of the business community.
Case study: Cyrenians
#TellYourStory: We all have a past, a present and a future
Using the positive narrative of a “Tell Your Story” campaign, Orbit worked with the Cyrenians charity to encourage people to talk about a time in their lives when they had been in trouble and how they had got out of it, providing an opportunity to showcase how Cyrenians has helped people escape poverty.
Through a targeted regional approach combining tactics including opinion polling, local case studies and a launch event featuring well-known chef Mark Greenaway at a newly expanded Edinburgh foodbank, we were able to generate widespread media coverage for the campaign. This included BBC Good Morning Scotland, BBC Reporting Scotland, STV News at 6 – in total, 26 individual items of coverage.
“Orbit provided PR support for the launch of our new Brand campaign, which went on to win the Edinburgh Chamber of Commerce award for Creative Marketing. Our launch was covered on BBC (TV and radio) and STV, along with press coverage nationwide.
“Orbit’s advice and support in preparing a survey, analysing the results, creating a press release and getting the release to the right people was key to the success of the campaign.”
Ian Grimwade, Business development
Case study: Saltire Society's 80th Anniversary Year
Orbit worked with the Saltire Society, an independent apolitical charity that promotes Scottish culture, to raise their profile during 2016, their 80th anniversary year. This included promotion of their Inspiring Scotland initiative, a £50,000 programme of funding to help support Scottish cultural talent, alongside a wide range of other awards, lectures and initiatives running throughout the year.
The Saltire Society’s main PR objective was to achieve a step change in profile and media coverage during their 80th anniversary year, with a special emphasis on the BBC, The Scotsman and The Herald.
We successfully secured broadcast packages on BBC Reporting Scotland and breakfast news bulletins and broadcast interviews on BBC Radio Scotland, BBC Radio Shetland and Kingdom FM. In total, we achieved 191 items of media coverage including five individual news stories on the BBC news website and 41 separate items of coverage in the Scotsman and Herald newspapers. Total reach of the coverage was more than 15.5 million, a near eightfold increase on 2015.
“Their expertise has helped us gain a stronger profile in the public eye and with key stakeholders. Their consistent hard work and creative approach helped us to achieve a major spike in media coverage throughout the year of our 80th anniversary celebrations. They are also flexible, responsive and lovely people to work with.”
Sarah Mason, Programme Director, Saltire Society
Case study: SAL
Orbit have worked with the SAL, Scotland’s largest landlord members organisation, for four years. During that time we have assisted with media and political campaigns relating to new tenancy rules for the Private Rented Sector (PRS) in Scotland, changes to tax and financial settlements at UK level and working to encourage and promote professionalism and responsibility within the sector.
A key thread running through all of this work has been the need for better understanding and stronger enforcement of the current rules and regulations which govern rented property in Scotland and positioning SAL as one of the key partners in working to solve Scotland’s housing crisis.