Breathing new life into Cairn Housing Association
Our approach is all about collaboration and co-production. We believe that undertaking any rebrand needs a special kind of care and attention. Cairn HA underwent a complete organisational rebrand three years ago and now is positioned as a national leader in the provision of ‘general needs housing’ throughout Scotland.
A standout identity has been developed for Cairn HA, which is constantly being refined and enhanced for both internal and external requirements. They give us an inch and we often get to take a mile, which for any creative team is a dream come true.
A wealth of assets
Over the past few years a significant library of photography, illustrations and graphics used in a variety of different ways have been developed; across publications, the website and social media. The unique styling has enabled us to now extend the brand further, creating new characters who can tell the Cairn story in a friendly and entertaining way.
The strap line “….At Ours” has been developed and used by Cairn HA across public facing promotional materials. It provides a sense of home, well-being, nostalgia and warmth. Mostly used across the photography, it is highly flexible and helps customers identify with the product.